We are looking for an experienced and tenacious individual, who has already demonstrated their ability to work in an early-stage startup, to drive our go-to-market efforts of Daraz’s new fintech venture, Koko in Sri Lanka. Koko is a Buy Now Pay Later payment platform incubated under Daraz and was founded in Sri Lanka in 2020. We are passionate about evolving the merchant and consumer shopping experience by providing our customers with an easy, interest-free payment plan. Koko will be completely free for customers who pay on time -helping people spend responsibly without incurring interest, fees, or extended debt. Koko empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in three, for both online and in-store purchases. To support our ambitious growth plans, we’re looking for smart, collaborative, and passionate people who are looking to make a genuine impact in Sri Lanka’s financial and retail ecosystem.

What you will be doing,

  • Your job will be to lead the social media, content, & influencer marketing efforts for Koko on both online and offline marketing channels
  • You will manage all aspects of Koko social media marketing on all channels including but not limited to Facebook, lnstagram, Twitter, YouTube, Linkedln, and TikTok
  • As a social media expert, you will drive Koko’s social media presence through regular content creation with the creative team and implementation of the social media content plan & strategy
  • You will do competitor audits and research, market research and keep in line with current trends
  • You will be the lead for all influencer marketing activities including idea generation for influencer marketing content
  • You will manage and attend to all social media queries across all platforms in a timely manner
  • You will actively monitor the performance of each social media channel and implement strategies to boost growth
  • You will work cross-functionally and globally across markets representing the Sri Lankan market

Who you are,

  • You have 1 + years of experience in social media marketing
  • You are proficient in native social media management tools
  • You have experience and understanding of effective go-to-market strategies
  • You are a creative strategist who is up to date with the latest trends & has strong analytical skills
  • You have strong people management skills and have a customer-centric mindset, always ready to go the extra mile putting customers at the forefront
  • Knowledge and experience in online paid marketing would be an added advantage
  • Strong communication skills

If you feel ready to take up the challenge, please forward your resume to [email protected] with the post applied for mentioned in the subject line. Koko is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.