Applications are invited for all candidates to fill the DIGITAL MARKETING ANALYST Job opening at the Tutopiya

JOB DESCRIPTION

Analyze the company’s digital marketing performance and propose actionable strategies to improve digital marketing performance and maximize returns. Should possess a data-dri­ven mindset and be skilled at interpreting data and turning it into actionable insights.

RESPONSIBILITIES

  • Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives.
  • Analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer lifetime value (LTV).
  • Suggest recommendations for business performance improvement.
  • Work closely with in-house teams through scheduling regular meetings to go through reports and provide actionable insights.
  • Set up a tracking mechanism (e.g. event and conversion tracking) on the website and other digi­tal assets such as mobile apps.
  • Training will be provided.

REQUIREMENTS

1-2 years experience using Google Analytics, Facebook Analytics, Search Console and other web analytics platforms.

Skills:

  • Digital Marketing Analytics
  • Digital Marketing Strategy
  • Social Media Advertising
  • Social Media Analytics
  • Google Ads & Analytics

Below Skills Would be an Added Advantage

  • Paid Media Advertising
  • Paid Media Strategy
  • Pay Per Click (PPC)
  • Youtube Advertising
  • Youtube Marketing

Please email your CV